Buying a ball gown can be intimidating even if you’re prepared to splurge. But owner Rawan Asad and her friendly staff put visitors at ease. Don’t be fooled by the modest Alpharetta strip-center location. The boutique’s crystal chandeliers, floral-bedazzled arches, and museum-like glass cases make visitors feel instantly regal. Asad offers North American exclusives by Walib Shehab and Baracci, plus Georgia exclusives by Zuhair Murad and Marchesa. Find a dress to remember, whether your big day is a prom, gala, wedding, or family celebration—and whether your budget is three figures or six.
